Marketing Campaigns Managed

Most recent at top.

Drive Buy Launch | April 2021

In April 2021 I championed the full marketing campaign around the launch of GLITCHER's key IP game: Drive Buy. This involved a launch event, press, influencer and community management, running promotions, serving ads, social and newsletters. The launch was a success with a huge spike in players throughout the first weekend and positive press secured.

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Check out Drive Buy on Steam.​

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Press: Coming Soon

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Live Events | Feb - April 2021

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You've Been Maimed!

In April​ 2021, I ran a "You've Been Framed" parody gameshow competition, encouraging members of our gaming community to complete a series of in-game tasks and record themselves for a series of hilarious destruction clips. The competition received wide press within the niche community we belong to and exceeded our entry expectations. The end result was a fun, 2 week community event that bolstered excitement for the game during a quiet period.

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Press: Coming Soon

Racing for Pinks

In March 2021, I ran a 'Racing for Pinks' event which involved members of the community challenging various GLITCHERS developers​ to beat them in 1v1 races in order to win the exclusive skin that developer drives with. The campaign involved extensive publicisation of the event, involvement from influencers and a complex Twitch infrastructure allowing for results to be posted live. The event was a huge success with a record number of people tuning in live, and wide requests to run more events like this in the future.

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Press: Coming Soon

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Game Development Lesson: Emotes

The first in an ongoing series of 'behind the scenes' game development events, our first focused on creating in-game emotes and what goes into designing them and implementing them in the live game.​ This event attracted a large B2B audience of fellow game designers and developers, and was also an effort for our existing community to have a real impact on the game. This livestream had one of the highest number of average viewers of all of our events and was organically shared by accounts with over 100k followers.

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Press: Coming Soon

Steam Game Festival | Feb 2021

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In February 2021 we successfully ran a campaign in conjunction with the Steam Game Festival to showcase a limited, demo version of our game for the first time to the public.​ Throughout this Game Festival week I hosted several livestreams, workshops, and community play-alongs as well as boosted ad spend to get as many gamers into our environment as possible. Drive Buy received a showcase on the front of Steam and I secured much positive press around the event and grew the community by 500% in this period.

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Press: Coming Soon

EH Academy | July - September 2020

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From July - September I ran a series of educational content aimed at 10 - 18 year old children to teach them the skills to become a game designer, or an escape room designer with Escape Hunt Global. This included writing one pagers on puzzle design, narrative design, and advice direct from the Escape Hunt Studios. I was the lead copywriter on this project and wrote and produced each of the packs and managed the project from the community side too. The project ended with a competition for kids to design their own play at home escape game and the Escape Hunt Studio would design this into a playable game.

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Download: One Pager | Design Advice | Puzzle Design | Meet the Team | Career Advice​

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Press: The Best Summer Challenges for Kids |

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Quiz Packs | May 2020

As part of an ongoing campaign to provide play at home content whilst the Escape Hunt sites were shut during lockdown 2020, I created, produced and designed a series of free 'Quiz Packs' for people's quiz nights at home. Each one of these quiz packs were themed around our escape rooms and contained 10 quiz questions, a puzzle and a series of anagrams. We launched and promoted these ahead of the bank holiday long weekend and received over 2,000 + downloads in a short period of time. The campaign received a positive reception and strong community engagement with videos and photos shared of responses.

Free Download Here

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Easter Activity Packs | April 2020

In April 2020 in the lead up to Easter, the UK went into lockdown and Escape Hunt's sites temporarily closed. In response, I published a series of activity packs for the Easter holidays. This included a pack for kids and a pack for adults with puzzles, an Easter egg treasure hunt, cutting / folding activities and family party games. The Easter campaign was therefore primarily socially driven, encouraging players to take photographs of their creations and share on social media. The campaign was a large success and received positive press (About Manchester / Grapevine Birmingham).

Download Kids Pack | Download Grown-Ups Pack

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World Book Day | March 2020

In March 2020 I ran the World Book Day campaign, which focused on the literary ties of Escape Hunt's escape rooms (Blackbeard's Treasure, Alice in Puzzleland etc.), as well as the central marketing tenet of 'live the adventure'. The campaign was focused on encouraging families and kids to learn by experiencing their favourite tales firsthand. As part of the campaign I ran a competition on Escape Hunt's social pages to suggest a book to be created into an escape room. Winners claimed an experience including an escape room, it's associated book, and World Book Day tokens. The marketing campaign partnered with local libraries and book shops.

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12 Days of Escapemas| December 2019

In November/December 2019 I ran the Christmas campaign which was comprised of both a boosted promotional 'More the Merrier' code to encourage large bookings, and a socially led community series of videos titled '12 Days of Escapemas'.

 

The videos were posted each day and showcased each site's local team of Games Masters singing an Escape Hunt adapted line of the song "The 12 Days of Christmas". I wrote, directed and produced the video with filming assistance from James Davies and editing assistance from Phil White.

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Pumpkin Carving | October 2019

In October 2019 I ran the 'Carve up a Treat' campaign. This was a purely social campaign encouraging creative engagement from families and fans. All UK Escape Hunt sites were decorated for Halloween and the teams were encouraged to spend the day in costume. I ran a Pumpkin Carving competition nationally, where users could enter their carved pumpkin using the hashtag #EscapeHaunt2019. 

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B2B eBook - 2018

I worked, alongside Marketing Director P. Robertson, on the production of the first successful eBook for ROLLER, resulting in over 500 downloads with a limited budget. The eBook has helped to turn site visitors into leads, convey the benefits of the brand's all-in-one offering & assisted with new sales conversions (influenced revenue is currently over $900,000).

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Click here to download.